Uncommon Tricks for Writing Good Headlines

Uncommon Tricks for Writing Good Headlines Youve read the statistics. Eight out of ten people read the headline but only two out of ten people read the article. Effective headlines have the potential to increase your sites traffic by 500%. There are hundreds articles about writing catchy headlines based on formulas and algorithms. And a whole lot of energy being put into analyzing which headlines work best. But since everyones reading those posts and using those formulas, readers start to catch on and what worked last year may not be as effective today. Want to get ahead of the curve or simply stick out from the crowd? Give some of these trend-bucking headline techniques a go. Shock and awe Find the most incredible fact about your topic and throw it out there in the headline: “Millions of Kittens Euthanized in China” “1,000 Times More Violent Deaths in The US than in Afghan War Zones” Whatever your topic, find the most extreme sounding fact, the most outrageous statistic and work it. Make sure its true, no making things up. Just find the angle that allows you to drive home your point in the most jaw-dropping way. Stir up controversy If your topic is a hot-button item like politics or religion, then your best bet for a clickable headline is to dive into the deep end of the debate. Taking a strong stand one way or the other will result in two things: Those who agree will click because they agree so completely. Those who disagree will click because theyre outraged at how strongly they disagree. This technique works best for highly polemic issues on which there is a clear split in opinions: “Why Republicans Are Destroying Our Country” “You Take Away My Guns, Ill Take Away Your Constitution” “Why the Bible Is A Lie” Appeal to the negative We live in the age of positivity. My Facebook newsfeed is proof of it: rife with reposts of happiness advice from the Dalai Llama to Kim Kardashian. So, if you really want to stick out, try steering clear from the current thumbs-up trend. A lot of people feel secretly relieved when encountering negativity. The pressure to stay smiling can get to be too much. Be catty think Joan Rivers criticizing red carpet fashion. Be nihilist think 90s grunge bands proselytizing the end of fun. Be blunt “_____ Is a Moron”. Be apocalyptic “Why Were All Going To Die in the Next Year”. Try rhyming Harking back to ad campaigns of yore, copywriters used rhymes to create a catchy sales pitch: “Winstons Taste Good Like a Cigarette Should” and Pringless “Once you pop, you cant stop”. Presidential campaign slogans use rhymes because theyre easy to remember and fun to repeat: “Tippecanoe and Tyler Too”, “I Like Ike”, “All the Way with LBJ” and “Ross for Boss”. So, if you can find a way to rhyme your headline, you might earn a click or at least a memorable line. Use caps and exclamation points All headline advice says to avoid this because it looks spammy. Well, since were trying to do things a little differently around here, why dont you try messing around with the visuals of your headline: How to Think BIG When Your Budget is small How to Get Out of Your Parents Basement TODAY! 8 WAYS NOT TO REACH FOR ANOTHER DOUGHNUT! Use other languages Everyone writes in English. How boring! Try using popular phrases in other languages in your headlines. Obviously it has to be a recognizable phrase like “au revoir”or “capice” or “arrigato”: “Why Republicans Are Saying Au Revoir To the New Health Care Bill”. Strike fear into their hearts Not in a horror film kind of way (although thats certainly one way to go) but in a way that makes them fear theyll be in dire circumstances if they dont read this article. Nothing like manipulating nascent fears can boost your posts popularity: “10 Beach Destinations To Avoid This Summer If You Want to Survive Til Fall” “Someone May Be Hacking Your Facebook Right Now” Be absurd Cultivate the weird and surreal in your headline. Make it so bizarre that they have to read it twice or three times and still go “huh?”: “Male Gymnast Says Key to Success is Poison” “Spelling-Bee Champ Loses Title For Telepathic Cheating” “Dog Scores Higher On SAT Than Most Public School Students” Use unusual numbers Top ten lists are a cliché and have been since David Letterman starting giving his every night show. Top five lists are a close second. Come to mention it, people may be getting tired of top 3s and top 7s as well. Use unpopular numbers like 4 and 8 and pretty much every number from 11-19. Instead of a list of 20, make it 21. You get the idea. “13 Ways To Choose A Good Wine” “18 Careers That Are Making People Rich” “32 Cities For Baby-Boomers” The longer the better Everyone says you should keep it simple. Simple clean language rules the day. Short and sweet. Try giving your readers credit for being able to make it to the end of a headline thats longer than six words. Even if they dont actually read the article, stop limiting your verbosity and just let things flow: “How I Came To Stop Believing The Hype and Went Back to Non-Organic Grocery Stores And Saved $500/Month” “4 Books You Should Be Reading That Will Allow You To Join The Snobs Circle At The Christmas Party”

Raphael Semmes in the Civil War

Essential Mandarin Vocabulary

Government Food Label Requirements Food Labeling

Government Food Label Requirements With all of the information readily available on the internet and news broadcasts it is hard not to hear about the government food labeling controversy currently going on. There are people who want to label genetically modified, organic and natural foods and then there are some who want to do away with all of the labels for one reason or another. Government mandated food labels are a big deal right now because everyone has an opinion about it. A main cause of why this is such a big problem is because not all of the information out there on the subject is correct. Some labels can be misleading to consumers unless they know what regulations and standards are used in order to stamp certain words onto food packages. The biggest factor of the cause and the main focus to the solution here are the same thing: education. Perspective 1: Pro Labeling Just like every other issue, there is more than one side to this one as well. Many people like the idea of labeling food packages. The Washington House of Representatives voted to pass a bill in April 2015 which does not make labeling GMO, or genetically modified organisms, products mandatory, according to CBS News and naturally many people were upset by this decision (House votes to block mandatory GMO labeling). Vermont s democratic representative Peter Welch asked What s the problem with letting consumers know what they are buying? To answer his question, the problem here is that there is aShow MoreRelatedGenetically Modified Organisms ( Gmo )1040 Words   |  5 Pagesgenetically modified foods is the unknown. GMOs made their way on the market in 1994, since then there have been speculations with its long-term health effects on humans, and the environment. There has been a split between the consumers, corporations, scientist, and the government because consumers believe they are being lied to. According to the article, â€Å"Scientific Controversies as Proxy Politics† by Daniel J. Hicks he states, â€Å"88% of scientists said that genetically modified foods are safe to eat,Read MoreThe Demand For Labels On Food Products Essay1572 Words   |  7 PagesThe demand for labels on food products became a growing interest in the 1960s when consumers became apprehensive about processed foods and were curious about the entirety of the products they were consuming. Prior to this time period meals were typically grown, prepared, and consumed within the household; therefore, there was little to no necessary need for foods to contain any type of labeling. However, after processed foods gained popularity, an increase in the consumption of such products resultedRead MoreThe Federal Government Should Require Labeling Of Gmo’S1188 Words   |  5 PagesThe Federal Government should require labeling of GMO’s on genetically mo dified foods. The people deserve to know what they put in their bodies. Some of the food is very unhealthy and some people are completely unaware of that fact. Many food companies do not put out all the information about what goes into the food in which we consume, if the Federal government were to require labeling of all GMO foods then the people could be well educated about what they put inside their bodies, and know if itRead MoreCalorie Labeling On Restaurants And Vending Machine1321 Words   |  6 PagesCalorie Labeling on Restaurants and Vending Machine The Labeling and Education Act of 1990 was the last major government action involving nutrition labeling, which did not take effect until 1994. This action required that serving size and nutrition labeling to be clearly displayed on packaged foods that were being sold at the grocery stores. Restaurant and other ready-to-eat food were exempted from this new law. But in 2014, twenty years after this action went into effect; the FDA released a proposedRead MoreNutritional Labeling And Education Act ( Fda )1405 Words   |  6 Pagesyour food is not a new one. Consumers have fought long and hard for foods to have labels containing their simple ingredients. Finally in 1990 the Food and Drug administration established the Nutrition Labeling and Education Act (fda.gov). However the fight to know what is in our food is far from over. Bioengineering has come a long way and has resulted in food that grows faster and with more consistent quality. This is at the expense of the consumer. Wi th the change in the way that food is producedRead MoreThe Pros And Cons Of The Labeling Of Genetically Modified Foods918 Words   |  4 Pagesthat more than 70% of packaged foods contain GMO in the US market, there are no regulations to mandate the labeling of GM foods by the US government. Currently, the US federal government does not require any mandatory labeling of GM foods, unless the nutrition of GM foods has been changed or some toxins and allergens have been added to the GM foods (McLure). According to the U.S. Food and Drug Administration (â€Å"FDA†), there are also no mandatory programs to regulate foods from genetically engineeredRead MoreLabeling And Education Act Of 19901365 Words   |  6 PagesThe Labeling and Education Act of 1990 was the last major government action involving nutrition labeling, which did not take effect until 1994. This action required that serving size and nutrition labeling to be clearly displayed on packaged foods that were being sold at the grocery stores. Restaurant and other ready-to-eat food were exempted from this new law. But in 2014, twenty years after this action went into effect; the FDA released a proposed rule to renew the nutrition-facts label, whichRead MoreGenetically Modified Organisms ( Gmos )1619 Words   |  7 Pages GMO Labeling Virginia L .Burns Jefferson Technical Community College GMO Labeling Introduction Genetically modified organisms (GMOs) are living organisms that are artificially manipulated usually in a laboratory through genetic engineering (The Non-GMO Project, n.d.). These organisms are practically the combination of plants, animal, bacterial, and viral materials that do not exist in naturally. These experiments that take place in the labs to produce the GMOs can be through artificialRead MoreGmo Research Paper1727 Words   |  7 PagesGenetically Modified Foods Someone out there has probably wondered why their tomatoes which they bought at a supermarket, taste different than the tomatoes at a farmers market. Well to answer that curious person, the tomatoes from the supermarket are most likely Genetically Modified. Genetically Modified foods (GM foods) are organisms in which genetic material (DNA) have been altered in a way that is not natural. Basically they are inserting genes of another species into their DNA, the process isRead MoreEssay on GMO Labeling1697 Words   |  7 PagesGMO labeling Ever since their entrance onto the consumer market in the last two decades of the twentieth century, genetically modified organisms (often referred to as GMOs) have been getting mixed reviews from the public. Genetically modified consumer products (primarily food) have pushed the barriers of some peoples comfort levels. Born out of either a lack of knowledge or a sincere concern for public health or the environment, a consumer rights movement has been planted

Using the RNS Standards Indignuous Attributes †Free Samples

nursing Question: Discuss about the Using the RNS Standards Indignuous Attributes. Answer: Reflection is an important exercise, which develops the cognitive ability. Before taking this class, I had little knowledge of the indigenous community. I assumed that there is uniform way of treating every person. Since undertaking CIHWB, I realized that it is important to understand the feelings and understanding of the patients. Using the RNS Standards Indignuous Attributes, I realized that decision making is important, while taking care of the indigenous population. The RN standards states that it is important for the nurses to apply critical thinking skills, analyse and use the past experience and knowledge in the healthcare offering of the organization. The course made me aware that it is important to care for the psychological needs of the indigenous population. After studying at the University, I was equipped with new knowledge, which can enhance my decision-making skills. Previously, I felt that the aboriginals are foreign and not one of us. I felt that they are backward people and do not have proper level of education. Further, I felt that it is difficult to treat them, as it is difficult to handle them. In the present section, Gibbs cycle is used for analysing the past events (Bulman Schutz, 2013). In the current module, I took the subject of thenursing skills for the aboriginal and the Torres Strait Islander people. I assumed that there are several differences in the lifestyle of the aboriginal and the non-aboriginal Australians. Further, these communities have significant health difference. In the class, we were given the task of participating in the debate. The topic I chose was, was Australia colonized or Invaded. While preparing for the topic, I realized the psychological feelings of the indigenous people. I felt more sympathetic for them and realized what they have gone through the process. It was traumatic experience, which is still imprinted in the minds of the indigenous population. I realized that through positive attitude and empathy, the support of the indigenous population can be gathered. This attitude also assisted in achieving some measurable gains in the healthcare sector of the country. In the healthcare organizations, the nurse plays a significant role in delivering the health facilities to the clients. However, it is important to deliver the healthcare facility by considering the cultural differences between different communities (Murphy-Berman, 2003). The Cultural ABCD assessment is used to discuss the attitude and the beliefs of the Aboriginal and Torres Strait Islander community. I was given the task of applying the cultural ABCD tool in the hospital setting. In the preparation of the task, I learnt the ABCD tool by heart and through I was prepared for the application of the tool. However, later was assigned a patient. I started asking all the questions related to the culture and her life-experience. However, I could not build a trustworthy relation. It resulted in her sharing the past bitter experiences with the student. I realized that my individual decisio n-making has changed after this event. . Before participating in the module, my perception about the aboriginal community is that the aboriginals are black, illiterate and can be easily attracted towards the bad habits such as alcoholism, smoking, and drugs. However, during this module, I have learnt new information regarding the aboriginal people and their culture. I came to Australia to study; therefore, my knowledge about the aboriginal people was limited. I learnt about them from the local community, who have a bad impression of the aboriginals. However, I learnt that they are almost like other human beings and shows same emotions and behaviour. I learnt that the aboriginal community is same as others; however, their culture and lifestyle is quite different from others. My experiences in the module changed my perception towards the aboriginal community. I became more sympathetic towards them and their life experiences. Therefore, it is important that in their treatment, the nurses become sensitive about their culture an d the lifestyle (Ali Chan, 2016). While studying in the University, I realized that it is important to have knowledge of their culture so that the nurses can offer effective treatment. My time at the university opened up my knowledge of the aboriginal people. I learnt that several of the stereotypes formed for the aboriginal people are wrong and exaggeration. I also learnt that while treating the aboriginal people, the nurses should be culturally competent. The healthcare industry is a demanding industry, and requires deliverance of various responsibilities. It is essential that the nurses and healthcare professionals must be considerate of the culture differences. During the treatment, the clients are at a vulnerable situation and hurting the religious or the culture treatment can hinder the treatment process. Before getting admission in the nursing college, I used to think that in order to exceed in the profession, the nurses should have all the technical knowledge. However, while conducting ABCD culture assement, I realized that it is important to consider the emotional and the sentimental aspects during the treatment. It is important to understand the requirements or the needs of the clients, which can only be understood by establishi ng an emotional connection with the users (Johns, 2013). During the course module, we were given several theoretical as well as practical classes regarding the culture difference between the aboriginal and the Australian people. In the debate and the ABCD culture assessment tool, I learnt that each community and culture has some unique rules and procedures. Further, we also learnt that each aboriginal is different from other and it is not to stereotype these people. I realized that most of the indigenous people are illiterate and live a simple and rural life. However, during the course, I realized that they are also competent and there are several aboriginals who are at high positions in professional life. During the University life, I observed that there are several aboriginal people at successful positions; however, they face challenges in their personal and professional life. In class, we were demonstrated a presentation in which several outstanding nurses from the aboriginal community have been considered (Amzat Padilla-Valdez, 2017). The documentary showed the achievements of the indigenous nurses in Australia. It showed their skills, capabilities, and the pride that the indigenous nurses show in their profession. During the presentation, I realized that the indigenous people have the same capabilities. During my tenure in Australia, I realized that there will be several significant barriers in the growth and development of the indigenous nurses. I realized that the aboriginals have to face several discrimination and barriers during their tenure in the business organizations. I realized that in the healthcare industry too, indigenous people face a lot of discrimination as a patient or as a nurse. The government has made several policies and procedures for uplifting the standard of the indigenous people in the society. However, the government policies are quite complex and have not contributed a lot in the development of the indigenous people (Parvis, 2013). There are considerable efforts and these programs have also contributed in the development of the society. However, it is necessary to modify these polices for so that drastic changes can be made in the healthcare settings. I realized that in the society, the majority group always try to dominate the minority group. It is the norm of the society. As a part of the majority group, it is always easy to bully the minority and to disregard their perception and culture (Minkov, 2011). It is similar to racism and it is always easy to discriminate people based on the differences in the physical characteristics and appearance. It is similar to racism. In the class we were shown a documentary video, which demonstrated that the dominant group consider that it is their right to dominate others. They also perceive that they are superior and might control the behaviour of other people. The privileged group always try to control the other group (Hopkins, 2016). In the class, we were shows several documentaries, which showed that colonization was wrong with the aboriginal people, as they considered that the white people have invaded their land and snatched their rights. The aboriginal people had their own way of leading life. It is necessary to understand this and accept them for who they are. The western civilization developed with education and technology; however, the aboriginal community was left behind. It is necessary for the government as well as for the development of the society as a whole, to uplift the standard of the aboriginal community. The whole module was focussed on the discrimination against the aboriginal people and how it can be eradicated. We were shown another video, in which it was discussed that the discrimination against the community can have significant impact on the aboriginal community. It can create psychological distress and can also induce depression and other mental disorders (Scarborough, 2000). I realized that is important to demonstrate warm feelings towards every one. The nurses should establish positive relations with every patient. It will also help in providing accurate and effective treatment. In the module, I understood that there are several models, which can be used to understand the cultural differences between different communities. We were taught ABCD model, in which different aspects of culture between different communities can be examined. The Cultural ABCD assessment is used to analyze the attitude and the beliefs of the Aboriginal and Torres Strait Islander community. Although there are several differences, they can be handled with appropriate considerations. It is an effective model to understand the difference and attain knowledge about different cultures. It brings culture sensitivity and a person will not intentionally hurt another person because of his culture (SChon, 2017). Likewise, there are also other minority communities in Australia. Same model can be used to understand the cultural difference with these communities. It can be concluded that in order to impart efficient healthcare, it is important for the nurses to provide treatment with the consideration of the culture differences. We were shown several videos, which demonstrated the importance of the cultural sensitive, while dealing with aboriginal community. It is necessarily important, while dealing with children as they have a deep psychological impact of each and every action. It is also important to understand their medication, and how respect it. Overall, the module helped me in developing my skills as a nurse. Henceforth, I will try to be more sensitive while dealing with the people of different communities. It can be concluded that my individual decision-making has changed after taking the current subject. In the future, I will be more considerate of the feelings of others while treating the patients. I have also realized that there are several members of aboriginal community, who have made significant contribution to the world. References Ali, A., Chan, E.C.K. (2016). The Key to Coaching. Learning, Application and Practice. Lulu.com. Amzat, I.H. Padilla-Valdez, N. (2017). Teacher Professional Knowledge and Development for Reflective and Inclusive Practices. Taylor Francis. Bulman, C., Schutz, S. (2013). Reflective Practice in Nursing. John Wiley Sons. Hopkins, B. (2016). Cultural Differences and Improving Performance: How Values and Beliefs Influence Organizational Performance. CRC Press. Johns, C. (2013). Becoming a Reflective Practitioner. John Wiley Sons. Lawrence-Wilkes, L. Ashmore, l. (2014). The Reflective Practitioner in Professional Education. Springer. Minkov, M. (2011). Cultural Differences in a Globalizing World. Emerald Group Publishing. Parvis, L. (2013). Understanding Cultural Diversity in Today's Complex World. Lulu.com. SChon, D.A. (2017). The Reflective Practitioner: How Professionals Think in Action. Routledge.

Compare And Contrast Eric And Gerald Essay Example

Compare And Contrast Eric And Gerald Paper Compare And Contrast Eric And Gerald. Which Do You Consider To Be Most To Blame For Evas Death?  Eric and Gerald share similarities, the main one being that they both had a relationship with Eva. They also both gave her money and their behaviours went against the moral code of the time. There are more differences however between the pair. Eric exploited Eva whereas Gerald rescued her meaning that Eva meant different things to them. Whilst Eric made Eva worried, Gerald made her happy. During the Inspectors interrogation, Eric illustrates socialist views, and also takes more responsibility whereas Gerald is more capitalist. Although Eric takes more responsibility during the cross-examination, Gerald took more responsibility during his relationship with Eva. Eric was less conscious of what he was doing at the time of relationship and seems to be less loyal towards his parents than Gerald. In addition to this, Eric did not arrange Eva again whereas Gerald did. Another difference between the two is that Eric offered marriage to Eva whilst Gerald didnt even contemplate it. Gerald resists the interrogation and starts to fight back towards the end, dissimilarly though, Eric admits his bad actions almost immediately and repents. Finally, Eric drinks but Gerald is much more in control of himself. Through these differences and similarities, both Eric and Gerald moved Eva closer to her death as they both left her to cope on her own. Gerald started her decline and then Eric followed by capping it. Gerald broke Evas heart, and although this was not the case with Eric, he forced her into the relationship which may have made her feel awful. Eva experienced emotional damage as Gerald opened up her mind to possibilities that she couldnt have. However, the final straw for Eva was when she found out that she was pregnant, and that Eric, the unborn babys father, had abandoned her. As a result of this, Eva no longer wished to go on and committed suicide. This leads me to believe that Eric is more to blame for Evas death. We will write a custom essay sample on Compare And Contrast Eric And Gerald specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Compare And Contrast Eric And Gerald specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Compare And Contrast Eric And Gerald specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There are numerous, and relevant to the cause of Evas death, similarities shared by Eric and Gerald.  Although Eric and Gerald both had a relationship with Eva, it can be said that they did so for different reasons. Eric met Eva at the Palace bar where he had obviously gone to make use of a woman. After talking and drinking with Eva, Eric insisted that Eva took him back to her lodgings. Eric was admittedly drunk, and this could have certainly frightened Eva and left her with no choice. It shows that Erics intensions were to just exploit Eva, not to have a proper relationship with her. His relationship with Eva was a purely physical one. He told the inspector that he liked her but wasnt in love with her or anything. Gerald however seemed to have different intensions. He too met Eva at the Palace bar although he was there just to have some drinks. He appears to have rescued Eva from being exploited by men. He did not ask for anything in return for rescuing her, and although it was unintentional, their relationship began to grow due to Evas gratitude. Erics drunken behaviour made Eva worried. I was in that state when a chap turns nasty. This shows that Eva could have easily been scared to go against Erics will. Gerald however made Eva happier than shed ever been before. Although their relationship was never intended it grew because Gerald made her happy by helping her.  During the cross-examination, Eric portrays socialist views and takes more responsibility for Evas death than Gerald.

Free Essays on The Star

â€Å"The Star†. â€Å"The universe has no purpose and no plan that since a hundred suns explode every year in our galaxy, at this very moment some race is dying in the depths of the space. Whether that race done good or evil during its lifetime will make no difference in the end: there is no divine justice, for there is no God.† I would love to believe that when I die I will live again, that some part of e will continue. Bu as much as I want to believe that, I know of nothing to suggest that it is more than wishful thinking. Of various arguments made for the existence of a supreme being, there’s only one that I think deserves serious attention. It’s called â€Å"The Argument from Design†, and basically runs like this: If you examine a watch, you would be very likely to conclude that somebody made it, because it is such a complex object. It would seem to be very unreasonable to consider that it could have happened by any conceivable kind of chance or event: an intelligent kind of being must have made it. Similarly, if you examine the Universe, and the amazing things in it, such as living things, you find such complexity that it would seem that it must have been made so. Purely random process could not have generated the incredible complexity of a microbe. Let alone human beings, and the Universe. Even if the Universe was designed by a God there is no way to know if this god endorses any particular religion, or it any of the characteristics assigned to it by that or any other religion-such as requiring us to worship and price it. If I created some artificial universe, say a computer simulation- why ever would I want my little forms to worship me? Where as in the concept of religion Heaven for the chosen few, and Hell for the majority of human kind. Why should billons of souls suffer eternal torment who never even heard of that particular god, or for having thought deeply and having concluded, as rationally as they could, ... Free Essays on The Star Free Essays on The Star â€Å"The Star†. â€Å"The universe has no purpose and no plan that since a hundred suns explode every year in our galaxy, at this very moment some race is dying in the depths of the space. Whether that race done good or evil during its lifetime will make no difference in the end: there is no divine justice, for there is no God.† I would love to believe that when I die I will live again, that some part of e will continue. Bu as much as I want to believe that, I know of nothing to suggest that it is more than wishful thinking. Of various arguments made for the existence of a supreme being, there’s only one that I think deserves serious attention. It’s called â€Å"The Argument from Design†, and basically runs like this: If you examine a watch, you would be very likely to conclude that somebody made it, because it is such a complex object. It would seem to be very unreasonable to consider that it could have happened by any conceivable kind of chance or event: an intelligent kind of being must have made it. Similarly, if you examine the Universe, and the amazing things in it, such as living things, you find such complexity that it would seem that it must have been made so. Purely random process could not have generated the incredible complexity of a microbe. Let alone human beings, and the Universe. Even if the Universe was designed by a God there is no way to know if this god endorses any particular religion, or it any of the characteristics assigned to it by that or any other religion-such as requiring us to worship and price it. If I created some artificial universe, say a computer simulation- why ever would I want my little forms to worship me? Where as in the concept of religion Heaven for the chosen few, and Hell for the majority of human kind. Why should billons of souls suffer eternal torment who never even heard of that particular god, or for having thought deeply and having concluded, as rationally as they could, ...